How to Find the PHP Document Root

The PHP document root is the folder where a PHP script is running. When installing a script, web developers often need to know the document root. Although many pages scripted with PHP run on an Apache server, some run under Microsoft IIS on Windows. Apache includes an environment variable called DOCUMENT_ROOT, but IIS doesnt. As a result, there are two methods for locating the PHP document root. Finding the PHP Document Root Under Apache Instead of emailing tech support for the document root and waiting for someone to respond, you can use a simple PHP script with getenv (), which provides a shortcut on Apache servers to the document root. These few lines of code return the document root. Finding the PHP Document Root Under IIS Microsofts Internet Information Services was introduced with Windows NT 3.5.1 and has been included in most Windows releases since then—including Windows Server 2016 and Windows 10. It does not supply a shortcut to the document root. To find the name of the currently executing script in IIS, begin with this code: print getenv  (SCRIPT_NAME); which returns a result similar to: /product/description/index.php which is the full path of the script. You dont want the full path, just the name of the file for SCRIPT_NAME. To get it, use: print realpath(basename(getenv(SCRIPT_NAME))); which returns a result in this format: /usr/local/apache/share/htdocs/product/description/index.php To remove the code referring to the site-relative file and arrive at the document root, use the following code at the beginning of any script that needs to know the document root. $localpathgetenv(SCRIPT_NAME);$absolutepathrealpath($localPath);// fix the Windows slashes$absolutepathstr_replace(\\,/,$absolutepath);$docrootsubstr($absolutepath,0,strpos($absolutepath,$localpath));// an example of useinclude($docroot./includes/config.php); This method, although more complex, runs on both IIS and Apache servers.

People Who Made Difference And Movie Industry - 932 Words

People who made difference to movie industry Walt Disney Most of us know Walt Disney as the creator of Mickey mouse and the Disney Land, but his impact on entertainment industry goes way beyond cartoons and theme parks, Disney changed our world all together. Walt Disney, a Chicago boy who took Hollywood by storm, changed family entertainment. Not only was he the first to make full-length animated films, but he did so with critical acclaim and financial success. Few other films that are thirty to forty years old can still play nationwide in movie theatres or sell hundreds of thousands of video copies. The work of Walt Disney continues sixty years later with Beauty and the Beast, which was nominated for an Oscar award last year, and†¦show more content†¦Whether in the form of stickers, posters, wall papers Disney characters are what resembles the children’s world. Steven Spielberg DreamWorks Studios originally founded in 1994 by Spielberg, Jeffrey Katzenberg, and David Geffen. Centre of the DreamWorks was Spielberg, around whom the company revolved, and the living mascot for the artist-friendly studio. His blockbusters such as Jaws, E T and Indiana Jones have set a new record. Spielberg has been the most financially successful motion picture director of all time. He directed and/or produced an astounding number of major box office hits, giving him great influence in Hollywood. Since 2004, he is listed in Premiere and other magazines as the most powerful and influential figure in the motion picture industry. In 1993 Spielberg released the movie Jurassic Park. This film eventually became the highest grossing film of all time at the worldwide box office with $914.7 million. J.K Rowling and Warner Bros. (Harry Potter) Harry Potter became phenomenon that has completely redefined the way Hollywood perceives children’s fantasy books. Eleven years ago, there was significant uncertainty as to whether J K Rowling’s boy wizard could spin his magic on a wider movie-going

Accounting for Business Decisions Woodside Energy Limited

Question: Discuss about theAccounting for Business Decisionsfor Woodside Energy Limited. Answer: Introduction Woodside Energy Limited is an Australian based oil and gas company that is actively involved in exploration, production and supply of oil and gas. The company in Australia conducts floating production, storage and offloading vessels. The company operates its activities on an international level and is recognized around the world for providing world-class capabilities. Woodside is mainly involved in developing and marketing LNG, crude oil, condensate, LPG and pipeline natural gas. The company being established in the year 1954 has a wide global presence including Ireland, New Zealand, Spain, the Republic of Korea and Peru (Woodside, 2016). The company has attained a distinctive position in the oil and gas sector through its unique capabilities and maintaining strong relationships with all its stakeholders. The companys strong balance sheet and cash flow statement reflects its sound financial performance in the oil and gas sector. It has achieved operational effectiveness through enhan cing the life of its developing assets and maintaining its contingent resources. The company places strong focus on developing its distinctive competencies across the oil and gas value chain for establishing world class projects. Woodside Energy has a good growth record in designing, construction and operation of world-class LNG plants, seismic acquisition, subsea technology and deepwater drilling (Woodside, 2016). The company implements the use of innovative technologies such as floating LNG, near-shore liquefaction and modular liquefaction, subsea and seismic processing for manufacturing innovative products and services for achieving customer satisfaction. Woodside also aims to reduce its operational costs through developing remote operations from Perth-based Puto support centre. It is also strongly focusing on enhancing its exposure in emerging petroleum provinces and seeking to expand its portfolio for maximizing shareholder value. The company strives to maintain a workplace culture that has imbibed values such as integrity, respect, working together, discipline and working sustainably. The strong corporate values of the company have enabled it to strengthen its brand image across the world thus promoting its long-term growth and development (Woodside, 2016). The present report aims to analyze and examine the financial statements of Woodside Energy Limited for identifying the strengths and weakness in the companys financial position. The report developed is also highly beneficial for the investors for providing them complete information about the financial position that enables them to take decision regarding holding, buying or selling its shares (Annual report: Woodside Energy Limited, 2015). Interpretation of Financial Statements of Woodside Energy Limited of year 2015 Analysis of financial statements using analytical tools helps the users of financial statements to gather important information about the performance of company (Needles, 2012). There are various financial tools that are used to interpret the financial performance of company. Some of financial tools are ratio analysis, trend analysis, SPSS etc. In this repot trend analysis will be implied to make comment on the financial performance of Woodside Energy Limited. Woodside Energy Limited publishes their annual report every year and for this report, annual reports of year 2014 and 2015 have been used to make the analysis. Every annual report contains audited financial statements of the company and they are supported by the notes to accounts. Financial data of year 2014 will be compared with financial data of year 2015, so that trend analysis can be performed (Stone, 2003). The four main financial statements that are presented in the annual reports are Statement of Financial Position, Statement of Profit and Loss, Statement of Cash Flow and Statement of Change in Equity. All these financial statements contain various items that tell the financial performance of the company. Statement of Financial Position This statement is regarded as the most important statements in all of the four statements as it reflects true picture of company financial health in that year. Statement of financial position shows all the values of liabilities and assets that have taken in particular year along with remaining balances of previous year. This statement is also known as Balance Sheet as this statement is based one on the important accounting equation. That accounting equation is Liabilities + Equity = Assets. As per this equation the values of all liabilities and equity capital will always be equal to assets present in the company. Some of the major items that are contained in the balance sheet are current assets, current liabilities, shareholders equity and long term assets. AASB has issued the specific format of prepare the balance sheet and every listed company needs to follow the same. It is mandatory to prepare the financial statement in accordance with the IFRS issued by the IAB (Needles, 2012). The important items of statement of financial position in context to year 2014 are compared with figures of year 2015, so that increase or decrease can be found and reported. Assets represent the company wealth and company must try to increase the value of assets so that their wealth should also get increased. On the other hand liabilities represent the companys obligation therefore they must be paid as early as possible (Stone, 2003). Trend Analysis in the Statement of Financial Position Of Woodside Energy Limited Major items of balance sheet 2015 2014 Net Increase of Decrease in value % Increase or Decrease in respect to year 2015 Total Assets $23,839.00 $ 24,082.00 $ (243.00) -1.01% Current Liabilities $ 1,304.00 $ 1,941.00 $ (637.00) -32.82% Current Assets $ 1,079.00 $ 4,042.00 $ (2,963.00) -73.31% Total Non-Current Assets $22,760.00 $ 20,040.00 $ 2,720.00 13.57% Total Non Current Liabilities $ 7,510.00 $ 5,482.00 $ 2,028.00 36.99% Shareholders Equity $15,025.00 $ 16,659.00 $ (1,634.00) -9.81% As per the above table it can be said that year 2015 was proved to worst year for the Woodside Energy Limited as there was major collapsed in the capacity of the company due to international downfall of commodities prices. The value of current assets has been reduced to 1079 million dollar in year 2015 as compare to 4042 million dollars in year 2014, showing an overall downfall by 73.31%. As compare to current assets there was not much downfall in the value of current liabilities in year 2015. The value of current liabilities has moved by only 32.82 % that shows current ratio has moved downwards in year 2015 as compare to year 2014. The value of shareholders equity has also moved downwards due to change in value of various reserves that company has created for future expansion plans (Annual report: Woodside Energy Limited, 2015). Statement of Change in Equity The financial statement related to change in equity shows the balances of various items that make up the value of shareholders equity. Some of the major items are issued capital, foreign exchange reserves, retained earnings etc. This statement is highly important as provides information about the major components that are involved in making the equity capital. It shows all the major items that make up the net worth of company as it represents total assets less total liabilities. Trend Analysis in the Statement of Change in Equity Of Woodside Energy Limited Major items in statement of change in equity 2015 2014 Net Increase of Decrease in value % Increase or Decrease in respect to year 2015 Equity Share Capital Issued $ 5,064.90 $ 4,850.10 $ 214.80 4.43% Number of Shares 822,943,960 822,771,118 172842 0.02% Foreign Currency Reserve $ 776.00 $ 773.00 $ 3.00 0.39% Retained Earnings $ 6,743.00 $ 8,447.00 $ (1,704.00) -20.17% Non Control Interest $ 799.00 $ 783.00 $ 16.00 2.04% Employee benefit Reserves $ 187.00 $ 161.00 $ 26.00 16.15% The above table list down all the major components that form the value of shareholders equity of Woodside Energy Limited. Having looked the table it can be said that there some minor changes in the items of statement except in case of retained earnings. The value of retained earnings has been decreased by 20 %in year 2015 that shows that company has suffered the great deficit in the net profits of the company (Baker and Powell, 2009). The management of Woodside Energy Limited has also decided to increase the amount of reserves in respect of Employee Benefits (Annual report: Woodside Energy Limited, 2015). Statement of Profit and Loss Account The statement of profit and loss account shows the balances of items that show the company profitability position over the period of time. It shows the balances of revenue, cost of goods sold, net income tax paid, net income, Earning per share etc. This statement is very useful for the investors as it shows efficiency of the company in earning the profits. Performing trend analysis on the profit and loss statement helps the management to forecast the value of future earnings (Stice, Stice, and Swain, 2007). Trend Analysis in the Statement of Profit and Loss Of Woodside Energy Limited Major items 2015 2014 Net Increase of Decrease in value % Increase or Decrease in respect to year 2015 Revenue $ 5,030.00 $ 7,435.00 $ (2,405.00) -32.35% Cost of Goods Sold $ 3,073.00 $ 2,883.00 $ 190.00 6.59% Earning per Share (In US Cents) $ 3.20 $ 293.40 $ (290.20) -98.91% Income Tax $ 112.00 $ 1,061.00 $ (949.00) -89.44% Finance Cost (Interest) $ 89.00 $ 178.00 $ (89.00) -50.00% Net Income $ 113.00 $ 2,516.00 $ (2,403.00) -95.51% Above table contains all the major items of profit and loss account of Woodside Energy Limited in year 2014 and 2015, along with increase or decrease in balances. On making the overall analysis of the profit and loss account it can be said that Woodside Energy has suffered great downfall in the revenue due to poor market conditions and low performance of management. It can be said that management has not taken any decision regarding the influence of international change in commodities prices (Adams, 2006). There has been 32.35% downward shift in the total revenue of company that reflects the poor profitability position in past few years. It is interesting knows that despite of fall in fall in total revenue, the cost of good sold has risen up by 6.59% and it can be said worst situation for the company in year 2015 (Annual report: Woodside Energy Limited, 2015). Statement of Cash Flow Cash flow statement tends to analyze the cash generated or used by operating activity, financing activity and investing activity (Needles, 2012). Operating activity list downs the items that are directly related to the core business activities and it only shows actual movement of cash in the company. Financing activities list down the items that are related with financing of business such as issue of share capital, issue of debt bond, dividend paid etc. Investing activity list down the items that show the investments made by the company in fixed assets, financial securities and also lists the sales proceed from sale of all these assets. Trend Analysis in the Statement of Cash Flow Of Woodside Energy Limited Major items 2015 2014 Net Increase of Decrease in value % Increase or Decrease in respect to year 2015 Net cash inflow (outflow) from operating activities $ 2,376.00 $ 4,785.00 $ (2,409.00) -50.34% Net cash inflow (outflow) from financing activities $ (58.00) $ (3,119.00) $ 3,061.00 -98.14% Net cash inflow (outflow) from investing activities $ (5,456.00) $ (617.00) $ (4,839.00) 784.28% Net increase (decrease) in cash during the year $ 122.00 $ 3,266.00 $ (3,144.00) -96.26% This table clearly shows the cash generated or used by all three activities performed in Woodside Energy Limited. There was about 50% downfall in cash provided by the operating activity and it was normal looking at the profitability performance of the company in year 2015. Management at Woodside Energy Limited has decided to expand the business and lower the expenses, therefore they have invested quite a huge amount in plant and machinery and it was about 784% more than previous cash value. Cash used by the financing activity has also got reduced by 98 % and it clearly tells that company has not paid any borrowing in year 2015 (Annual report: Woodside Energy Limited, 2015). Recommendations The company financial condition has been declined in the year 2015 as evaluated from reviewing its financial statements. The company is provided following recommendations for raising its financial performance in the future. In this context, the company is regarded to create strategic fit between its aims and objectives and the financial resources available. This can be attained by the company by prioritizing its value chain activities and eliminating the non-value adding activity from its supply chain. This will largely prove to be beneficial for the company in reducing its operational cost and maximizing its effectiveness. The companys profitability has been largely negatively impacted by the downfall in the international oil and gas sector in the year 2015 (Stice, Stice, and Swain, 2007). As such, it needs to implement effective strategies for minimizing its operational cost for maximizing its performance. Thus, aligning the companys strategic objectives with the financial resource s would enable it to lower down its cost of goods produced thereby enhancing its profitability. In addition to this, as analyzed from the financial statements review of the company it incorporates larger debt proportion in the capital structure as compared to that of issuing equity shares. This is not a positive sign for the companys growth in the future context as it will increase its financial leverage. The increase in financial leverage can impact the companys ability to cover up its debt obligations in case of occurrence of any contingency condition. In this direction, the company is recommended to increase shareholders equity and reduce debt obligations in developing the capital structure. This will help the company to reduce the business risk and thus improve its profitability position. The companys reserves and retained earnings are also not increasing as analyzed from its financial statements review. This can prove to be harmful for the company to meet its debt obligations in the future context. The company is thus recommended to implement strong measures for improving its reserves and retained earnings. Conclusion The overall discussion held in the report inferred that Woodside Energy Limited financial performance is declining recently. The main reason responsible for the decrease in share prices of the company is reduced profitability of oil and gas sector on an international level. This is impacting the companys performance as well causing a strong decline in its profitability as can be seen from its financial statements of the year 2015. The company is thus recommended to take effective steps in the report for improving its financial performance in future context. On the basis of the financial position analyzed, it can be stated that investors should not buy the shares as its profitability position is predicted to decline in the future. This can be seen from the negative growth trend of oil and gas sector internationally that will cause a decline in the profitability position of Woodside Energy Limited. The main aim of developing the report is fulfilled by reviewing the different items of t he financial statement of the company so that its performance can be assessed and economic decision can be drawn. Financial statements analysis has provided all the information regarding the financial position, changes in equity, performance and cash generated by the company. All these details would prove to be largely beneficial for the investors to make the opinion on investment decision and act as proper guide to them. References Adams, D. 2006. Management Accounting for the Hospitality, Tourism and Leisure Industries: A Strategic Approach. Mason: Cengage Learning. Annual report 2015. Woodside Energy Limited. [Online]. Available at: www.woodside.com.au/Investors.../17.02.2016%202015%20Annual%20Report.PDF [Accessed on 23 September, 2016]. Baker, H. K. and Powell, G. 2009. Understanding Financial Management: A Practical Guide. Oxford: John Wiley Sons. Needles, B. E. 2012. Principles of Accounting. Cengage Learning. Stice, J. D., Stice, E. K. and Swain, M. R. 2007. Accounting: Concepts and Applications: Concepts And Applications. Cengage Learning. Stone, P. 2003. Understanding Financial Accounts: Understanding the Principles and Practice of Accounting - from Book-keeping to VAT. United Kingdom: How To Books Ltd. Woodside. 2016. [Online]. Available at: https://www.woodside.com.au/About-Us/Pages/Strategy.aspx#.V-a8oIh97Mx [Accessed on: 25 September 2016].

Chances by Five For Fighting free essay sample

I tend to stray on the unrealistic side of things. I’m a dreamer, what can I say? When I fall for someone, I fall hard and immediately start thinking about what the future could hold with them. I realize this is not the healthiest perspective to always hold, but at times I can’t help it. Once you become a â€Å"hopeless romantic† it is hard to change that. However in eleventh grade I started to realize it might save me from getting as hurt if I started to look at things more realistically. I was in my first real relationship and I could tell it was coming to an end as much as I didn’t want it to. It was around this time I rediscovered an old song I used to listen to on repeat while I was in middle school. Back then, I didn’t listen as much to the lyrics but listening to it again I realized the message it was sending and it was just what I needed to hear at the moment. We will write a custom essay sample on Chances by Five For Fighting or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The song was â€Å"Chances† by Five For Fighting, and unlike myself, it took the more realistic side of relationships. It basically had the attitude that I needed to have and still need to have, but still find it hard to. In this song the guy is involved with a girl and they both are very into each other and obviously want what they have to work out. However, the guy seems to realize he can’t get too ahead of himself and get his hopes too high because eventually they will likely grow apart from each other and go their separate ways. This was basically what was happening to me with my ex, and this song helped me to realize that no matter how much I can dream about what I want to happen, I need to focus on what is happening and let it go if it needs to go. In fact, one of my favorite lyrics from this song is â€Å"nothing lasts forever no matter how it feels today†. I really don’t think that line could be more true; in the moment with someone you may be abl e to see a whole future with them, but it is likely that down the road something will change and that â€Å"forever† that you dreamed about will come crashing down with reality. However, the last part of this song focuses on those rare occasions when this person you’re with now does turn out to be your future and all you dreamed of. There are those instances when that happens, and it happens because you took a chance on it. Whether or not you are a dreamer or a realist, you need to take chances in life to find love. It does help to keep things in perspective so it hurts less if it doesn’t work out, but there is always the possibility it will work out. As the song ends, â€Å"chances are waiting to be taken†¦Ã¢â‚¬  and those chances waiting for us could turn out to be what we’ve always dreamed of.

South America Is A Land Of Different Cultures And Has A History Essays

South America is a land of different cultures and has a history of as many different types of government, mostly dictatorships. Most of South America won independence from Spain and Portugal between 1810 and 1824. In 1823, President James Monroe enunciated the first US policy on Latin America. The Monroe Doctrine warned European nations against interfering in the affairs of independent nations in the Western Hemisphere. In 1904, Roosevelt's Corollary said the US would act as a "policeman", intervening militarily when US interests were at risk. After W.W.II, the independent countries of the Western Hemisphere formed the Organization of American States, a military alliance to prevent aggression against any American nation. South America is the fourth largest continent. It ranks fifth in population. The continent is divided into 12 independent countries and two political units. The countries consist of Brazil, Columbia, Venezuela, Ecuador, Peru, Chile, Argentina, Bolivia, Paraguay, Uruguay, Guyana, Surinam, and French Guinea. In the 12 countries of South America, democracy has slowly been on the rise since 1959. The rise started in Venezuela and ended in Surinam last year. One by one South America's countries have turned form dictatorships into democracies where the voters control the elections. Even with democracy taking control, the countries still have many problems. The largest problem is the tradition of corruption of the political leaders. The corruption has mainly been the use of bribe-taking and bribe-giving. "By definition, democracy presumes equal opportunity; bribery and corruption make the playing field uneven and weakens democracy's foundations." Recently, corruption has reached into high places in Venezuela and Brazil. President Carlos Perez (1993) and Fernando Collor de Mello (1992) were forced to resign when faced with corruption charges. The large drug trade has also caused problems for the rise of democracy in South America. Each year, hundreds of tons of Cocaine feed an illegal US drug market. It is worth an estimated $38 billion a year. This illegal money has found its way into the pockets of many people in high places. In Columbia, a major source of illegal drugs for the US, President Ernesto Samper was accused of taking a $6 million bribe to allow drug trafficking to continue as usual. Laundered drug money has financed development in many South American cities, but it has also brought bloodshed. The large gap between rich and poor of South America has presented another challenge for democracy. In South America, the rich keep getting richer and the poor keep getting poorer. But since the rise of democracy economic conditions have not worsened. Recently, the poor have been taking their demands for better economic conditions to the streets. In Argentina, workers have protested the privation policies of President Carlos Menem. They are demanding job security to go back to "the good old days" of the Peron era. The military also threatens democratic systems in South America. Today the soldiers are back in their barracks, "but in most nations, the possibility remains that the generals, heeding a real or imagined call to restore order, will impose military rule. This threat is illustrated by Chilean President Eduardo Frei's problems with Chile's former dictator, Gen. Augusto Pinochet who still controls the military until the year 1998. Each country in South America has faced some action that has tried to return them to what they once were--dictatorships. In Venezuela, which has the oldest civilian regime in South America, suffered two coup attempts by army officers in 1992; both were unsuccessful and were put down. In Chile, Gen. Pinochet still commands the armed forces, but because of free elections he is no longer the head of state. With democracy having a hard time in South America, "only Chile seems to respect the rule of law." In Bolivia, which had 189 military coups in its first 168 years of independence, has become a country with stable democracy. Voters elected President Gonzalo Sanchez de Lozada to be the head of state in their new democracy. Columbia, the most violent country in South America, has had the hardest time dealing with corruption in their democracy. This is due to their booming drug trade. It has 83 murders per 100,000 inhabitants, nine times the US murder rate. Someone gets killed in Bogota, the capital of Columbia, every hour. In Medillin it's every half hour. Columbia has a type of "narco-democracy" in which drug traffickers have achieved control over the top levels of government through bribery and intimidation. Brazil is another country where violent actions have played a part in the corruption of their democracy. Legislator Edmundo Galdino, paralyzed from the waist down by a hired gunman, said, "...its' easier, cheaper, and more certain of success

How to Calculate the Density of a Gas

How to Calculate the Density of a Gas If the  molecular mass  of a gas  is known, the ideal gas law can be manipulated to find the density of the gas. Its just a matter of plugging in the right variables and performing a few calculations. How to Calculate Gas Density What is the density of a gas with molar mass 100 g/mol at 0.5 atm and 27 degrees Celsius? Before you begin, keep in mind what youre looking for as an answer in terms of units. Density is defined as mass per unit volume, which can be expressed in terms of grams per liter or grams per milliliter. You may need to do unit conversions. Keep on the lookout for unit mismatches when you plug values into equations. First, start with the ideal gas law: PV nRT where P pressure,  V volume,  n number of moles of gas,  R gas constant 0.0821 L ·atm/mol ·K, and  T absolute temperature  (in Kelvin). Examine the units of R carefully. This is where many people get into trouble. Youll get an incorrect answer if you enter a temperature in Celsius or pressure in Pascals, etc. Always use atmosphere for pressure, liters for volume, and Kelvin for temperature. To find the density of the gas, you  need to know the mass of the gas and the volume. First, find the volume. Here is the ideal gas law equation rearranged to solve for V: V nRT/P After you have found the volume, you must find the mass. The number of moles is the place to start. The number of moles is the mass (m) of the gas divided by its molecular mass (MM): n m/MM Substitute this mass value into the volume equation in place of n: V mRT/MM ·P Density (Ï ) is mass per volume. Divide both sides by m: V/m RT/MM ·P Then invert the equation: m/V MM ·P/RTÏ  MM ·P/RT Now you have the ideal gas law rewritten in a form you can use with the information you were given. To find the density of the gas, just plug in the values of the known variables. Remember to use absolute temperature for T: 27 degrees Celsius   273 300 KelvinÏ  (100 g/mol)(0.5 atm)/(0.0821 L ·atm/mol ·K)(300 K) Ï  2.03 g/L The density of the gas is 2.03 g/L at 0.5 atm and 27 degrees Celsius. How to Decide If You Have a Real Gas The ideal gas law is written for ideal or perfect gases. You can use values for real gases so long as they act like ideal gases. To use the formula for a real gas, it must be at low pressure and low temperature. Increasing pressure or temperature raises the kinetic energy of the gas  and forces the molecules to interact. While the ideal gas law can still offer an approximation under these conditions, it becomes less accurate when molecules are close together and excited.

Communication and Language Essay Example | Topics and Well Written Essays - 4000 words

Communication and Language - Essay Example He will now look at and reach rather than grasp an object as an adult presents it. He has also become more willing to perform familiar actions on an object without mouthing it but using his hands to hold and manipulate objects for longer. He has also shown greater attention to where objects move to or from during the activity. This has been particularly noticeable during our greeting sessions. At the beginning of September he needed adult coactive support to tap a drum to say ‘hello’, as he has become more familiar with activity where he begun to use both hands to tap a drum with adult verbal encouragement. Now he will reach instruments spontaneously to say ‘hello’ as adult moves around the circle asking ‘who want to say hello first’. He is also able to indicate if he wants to continue the tapping action or he finished saying ‘hello’ by clapping his hands to indicate more or pushing the drum away. He finds it amusing if an adult cop ies his simple drumming actions, responds with a smile, and listens to it. Interacting Pupil's progress Charlie has been working towards developing his interaction and playing skills with adult and peers. Charlie has made steady progress with developing his communication, social, and interactive skills with class staff and peers as the year has progressed. He has shown an increasing interest in trying to influence the adult actions during self-occupation time to get what he wants or during group session as mentioned above and one-to-one sessions such as interactive games focusing on communication, taking turns, interacting and responding to adult partner. For example, simple hand clapping games that requires him to form quick thinking, cooperation, and reaction to a game like clapping one's own hands, clapping both hands of a partner, and clapping one hand of a partner, generally across such as the right hand of each player at an appropriate junction.   During self-occupation time , he will move in the direction of the plasma screen and make brief eye contact with an adult to let them know what he wants. If the adult ignores his communication, he will walk around the plasma screen, look behind the speakers, turn on a socket plague and manipulate a key to open the box with laptop attached to the screen. During leisure time, when approached by an adult and asked, â€Å"what you want Charlie?† he will hold his hand and guide him in the direction of the plasma screen or balcony / class door to watch his friends playing or to go for a walk. He is now learning to transfer these learnt skills to class activities. Last year, Charlie preferred contact with adults to that with peers, but this year he has been starting to pay more attention to his class friends if he is engaged in a simple game with them or when they are exploring interesting things. For example, he will pay attention to an interesting object controlled by another pupil, and will come to him or h er, reach for the item and explore it for brief moment before giving it back to his peer. This term, Charlie has developed a friendship with two girls in class Huma and Aiashah. He responded with interest to social overtures from them and used some actions to prolong interaction with them. For example, he will sneeze on purpose to make Aaishah laugh or will allow her to hold his hand and move them in the rhythm of ‘

CRM Strategy for Charm City Mortgage Term Paper

CRM Strategy for Charm City Mortgage - Term Paper Example Effective CRM solutions will be able to develop synergy among the many business processes involved in customer relationships. Through the use of CRM, an organization will be able to maintain its current pool of customers, attract and win new customers an entice former customers back into their business. A CRM system, therefore, becomes an important tool for achieving a good level of customer loyalty and customer retention. CRM is not a single product or set of software applications. Instead, it is a platform or a technological foundation for various related services. The core components of CRM that are central to any CRM initiative are effective customer segmentation, well-defined business processes, integrated multichannel strategy, the right sets of skill and mindsets and the right technology (ORACLE 5). When these components are thoroughly re-groped, they give four core components that are central to a typical CRM structure. These are marketing management, customer support, and sales support. For businesses that have embraced a higher technological support for their business processes such as e-business, e-business infrastructure modules become a fourth core component in their CRM structure. These above-mentioned key components comprise the core functions directly supporting e-commerce staff, customer service, sales, and marketing. There are several ways in which the core components of CRM can be used within Charm City Mortgage to improve customer experience. According to ORACLE (5), the core components of CRM generate improvements to decision-making in all the three major stages of customer relationships. These are customer acquisition, development, and retention. Charm City Mortgage can segment/divide its market into distinct groups of customers sharing the same characteristics. Effective customer segmentation will allow Charm City Mortgage to understand which group of customers are the most profitable.

Project Research Paper Example | Topics and Well Written Essays - 1000 words - 6

Project - Research Paper Example This is very significant for historians and those who seek to understand their back ground. The temple does resemble the mortuary temple that was of Ramses the 2nd and is of orthodox design (Wilkinson, 2000). The temple is very well reserved and it is surrounded by an enclosure of massive mad brick that could have been fortified. Its original entry is through some fortified gate-house called Migdal and it resembles an artistic fortress. Just within the enclosure towards the south side are the chapels of Shepenut the 2nd, Nitiqret and Amenirdis the 1st. the three were titled the Divine Adoratrice of Amun. The first pylon does lead to an open courtyard, which is lined with colossal statues that are of Ramses the 3rd as Osiris in one of the sides and on the other are un-carved columns. The second pylon does lead to a peristyle hall, once more featuring Ramses the 3rd’s columns. This heads up a ramp, which heads to the 3rd pylon and then to a big hypostyle hall, one that has lost its roof. During Coptic times, there used to be a church within the temple structure; however it has been remove since. There have been alterations of the carvings in the main walls by Coptic Carvings. Along the southern wall, several liturgical festivities have been listed as well as reproduced and the temple’s economic resources that are necessary for its functionality and brought there from the temple’s numerous possessions that were donated to it by the king during its inauguration (Wilkinson, 2000). The 1st pylon where one can view 4 large hollows that are intended to hold poles made of wood, from which Divine Sigmia flew, has been decorated with bas-reliefs that show Ramses the 3rd in a ritual massacre for Asian prisoners’ process before Amun-Re (southern tower) as well as Libyan and Nubian prisoners before Amun-Re Harakhty (northern tower). On the pylon’s south western side, one may view a scene brilliantly illustrated, of bull hunting within the m arshes.

Conflict Resolution Bedtime Stories English Literature Essay

Conflict Resolution Bedtime Stories English Literature Essay In this story, it tells how much young people are innocent and are easy to trust others by telling them the actual truths which may even get them into big troubles. The one greatest conflict in this story is that trusting a stranger who asks a lot of information from the little red riding hood and her being unaware of the dangers, letting the stranger know about the information being asked. Thus, it tells how people should not just trust anyone who tries to be too nice when they actually their intention is to dig out their desired information and facts. But it is true that having such conflicts and trusting others is inevitable. Therefore, it has to be practiced and slowly get used to solving these kinds of conflicts. People in conflict pursue goals and also wonders what each person does, and who they are in relationship to each other during the interaction. The little red riding hoods goal was just to go and give the food, being asked by her mother to the grandmother who is sick and lives in the woods. She was somehow using the collaborative goal when answering back to the wolf who was asking her too much information about her. It was simple and a clear goal, but it was not for the wolf whose goal was different from the girls. Its intention was to get as many information as possible it can get and to try to go and eat the old lady in the woods and even try to eat the little girl up too. Therefore, we can see that when we come across many different people, they all come with their own different goals and in order to achieve the various goals they do things and find different ways to gain whatever they want. The do not try to give way to others and try understanding others which may lead to selfishness. They also try to gain power and sometimes the most powerful behavior is to appear to be able to accept but also resist, or even act in a nonresistant way. There are different types of power, namely; reward power, punishment, legitimate, charisma and expert. The person who is in conflict and the style of solving it would differ from that of who is not involved in it, since the styles develop over a lifetime based experiences. The girl in this story should rather forgive the wolf for being this cunning because it has already happened and no one can actually rewind the past and change whatever it has happened. And forgiveness is not a sign of weakness too and requires movement, which helps a person to shift from the situation and even forget about it. In this case, it also invites the reconciliation process to gain back the cooperation and a sense of harmony. If the girl did not trust a stranger like the wolf, this would not have caused the unnecessary danger to her grandmother, and her and the hunter to appear in the picture to have helped them. Top 2: Three Little Pigs In the story of the three little pigs, the conflicts are that the big bad wolfs mindset of trying to destroy the little pigs and eat them up. As all the conflicts are about two issues; power and self-esteem, the big bad wolfs intention is to gain power by trying to show others that he is possible of destroying anything that he wants to. Also, in order to get a higher level of self-esteem for him by doing such things. Power in accustoming relationships is not finite; it is an expansive commodity. Power is something that does not stay constant and something that keeps on changing. The more you try to escape, ignore and resent against someone, the less power you are to show upon or have with that person. Collaboration is also almost always possible in order to solve a conflict and the misunderstandings among the two parties or more. The interest of the wolf in this story was to show the little pigs what he is capable of and how much power he has by blowing the houses that the little pig s have built. From my point of view, showing power was the main source of intention from the wolf rather than its hunger and interest of eating up the little pigs. This story gives the children a lesson to always be in harmony, united and be alert all the time to overcome the unexpected dangers and that one should try again and again until you succeed without thinking of giving up. And to create a different ending from the given story, the little pigs could have built the house in bricks from the very first time they were brought down or blown away by the wolf to prevent from being in danger again and again. Top 3: Pinocchio From the story Pinocchio by the Walt Disney, the little children could learn it is bad to go around and tell lies which bring no benefit to self and only brings ones own image down. From what I can think is the conflict with Pinocchio and the storyline is that the conflict within himself and covering up what he actually is rather than telling the truth, he might also be afraid of being judged by people of him being made of wood and also the desire to become a real human being, travel around all he wants and join a puppet show. For Pinocchio to transform into a normal human being, just like all of us, he is required to prove that he is a brave and a boy who is truthful and does not tell lies, but what he actually doing was lying around when he travels on his own. He knows that he has to be truthful to people for him to become fully human being, but that was not what he was doing. Therefore, it does not help him to achieve his goal of becoming a human being. The solutions become inclear and even unrecognized if one does not know what they want, which means that the only clear goals can be attained. Clear goals can also be altered even more easily rather the unclear goals and the clear goals are reached more often than the unclear or vague goals. And also, people often create difficulties by thinking on their own that their goals can never be achieved and tend to think that the other party will stand in their way. From the five types of power, Pinocchio seems to have been in punishment since his father, who c reated him as a puppet from wood was swallowed by a whale, as he was the one who was lying to people. The conflict styles are also designed responses, or even a group of styles of behavior that people use in conflict. And tactics are the moves made by people and their individuality which brings out their general approach. Top 4: Jack and the Beanstalk From this story of Jack, who gave his cow in exchange of five seeds that would grow and become a tall stalk of beans learns to get a great deal which has its own time and catch for when it is about time. Thus, it also tells or conveys a message to people that one should not be too impatient and worry too much about something that is not going to happen any soon. Worrying or being impatient about things not only takes away your present precious moments, it also drains your energy from thinking and worrying about unnecessary things. The conflict that Jack has is that he has to be afraid of the ogre and try his best not to be caught by that ogre, and on the other hand, he has to get all the riches from the ogres house too, which has a golden harp and also a chicken which can lay golden eggs. Jack seems to have been in desperate need for all these rich things in order for him to escape and get out of his poor and filthy lifestyle. He also has to manage the conflict well to be able to get all the things he wants from the ogres house. Effective conflict management is one aspect of interpersonal therapy, which also is a well-researched counseling technique for dealing with depression. People in conflict may be fearful, resentful, angry, hopeless or even stressed. It is abruptly normal and usual for people who are in conflict to have disagreements. But for Jack, who was trying to get the valuable things from the ogre had to manage himself. In addition, conflict exists whenever incompatible activities occur an action w hich prevents, obstructs, interferes with, injures, or in some way makes resolution less likely or less effective. But in the end, what matters the most is the perception of the person who is in or to be in conflict and the ways of seeing things from a different perspective. Goals are also perceived as incompatible usually because the parties want either the same things or different. People usually tend to engage in conflict over goals that are important to them. They would not really care about these goals if they had no concerns, interests, or importance to them. No one actually cares about something that does not interest or bores them. This story could not end better even if it were to be given a new ending, since it has shown the children that Jack was smart enough to remember to cut the bean stalk to prevent the ogre from being able to follow him. Top 5: Cinderella Cinderella is a well-known fairy tale from the Walt Disney ever since a very long time ago. It has become one of the most amazing and interesting tale that children long to watch, listen to, or be exposed to. From this renowned fairy tale of children, the Cinderella; everyone who has watched, seen or heard about this fairy tale knows that she was actually being brought up with one stepmother who does no good to her and only gives her hard times, treats her very unfairly, bullies her for so many times, and makes her life even more miserable and harder despite the fact of having to stay with not only just a stepmother but with also two other daughters of hers. Those two daughters of her stepmother do not do any good to her too and all they do or wish is for her to disappear from their lives and bullies her to the extent of being unable even to explain what she has been going through and how she feels about herself to have a life where she has been locked up like a maid or servant to th e stepmother and the two sisters. The conflict between these two sisters and the stepmother was that of being unable to see some other people being better than them or being able to carry out things that they are unable to. This can also be called as the self-conflict which lies, comes or happens only within their self. It is something that has to be solved by them, which cannot be done by others. These two sisters and the stepmother actually know and believe that the Cinderella was way better than in appearance, abilities and even charm that they cannot make up to. But, on the other hand, they have issues in accepting that the little Cinderella is better than them. Therefore, all they try doing is to bring the poor Cinderella down from every possible angle they could rather than thinking or planning how to be like the little princess. In addition, being unable to accept what has been said, written or what actually is, is the main reason and the source of all the envies and jealousies for people to get hurt, being hurt by others, or self-inflicting and depressing state of mind, which can even be related to psychological terms like being in the self-defense-mechanism mode, where one tries to polish or cover up what he/she actually is and try pointing at others faults in order to outshine others charms instead of being kind, humble and simple by trying hard by themselves. According to the story, Cinderella is seen as a very simple, gentle, kind and polite and even forgiving to others since she is the one who has a great and an amazing set of mind even though she has been mistreated for all these while her whole life. Since forgiving is a state of moving out from the usual unpleasant moments of life, Cinderella forgave those who has mistreated her for good and also in order for herself to move on to another pleasant l evel of her own life. Top 6: Snow White and the Seven Dwarfs From another tale of Walt Disney; The Snow white and the seven dwarfs, many lessons are being given to the little children who are more likely to be addicted to the Disney cartoons and fairy tales. Snow Whites life turned upside down when her dad remarried with a woman who was known as the most famous and the most beautiful woman in town, who turned out to be the most evil queen of all kingdoms. From the moment the little Snow Whites father; the kings passing away; she was left with this evil Queen, who was also her stepmother. The queens conflict within herself was her own insecurity from comparing herself with the little snow white, because she believed that she has to be the only fair and the most beautiful woman of the entire entire kingdom. She could not accept that the little snow white was as white as snow and as pure as pearls. The evil queen did not want to give the power of the kingdom to the little snow white too. She was already getting old and her health was already deteriorating. She has always had tough times accepting all these and just giving the kingdom to the little princess. From all this unfortunate fortunes, the little snow white somehow escaped from the miserable jealous queen and came to live with the seven hardworking dwarfs who helped and loved her truly and took care of her. But as to the queens persistence, she turns herself into an old lady and offered snow white a poisonous apple. As soon as snow white consumed a bite of the apple, she instantly fell unconscious. But due to her being kind-hearted to people and staying simple, good fortune looked upon the poor snow white that the seven dwarfs chased the queen to the top of the mountains, the thunders and lightning stroke the place and to the little princesss luck, the queen ended her life. Even though the little snow white fell unconscious, her prince charming came and gave her the loves first kiss which woke her up and rescued her. Thus, we all can learn that how much ever you are being in deep tragedies, or your life has not been good in any situation, you just have to hold on, keep your mind simple and all the positive good fortunes will come to you all at once. Top 7: The Hare and the Tortoise This old story of the hare and the tortoise can give all the children who usually dreams of becoming somebody that is famous and powerful a great lesson to be humble all along in life. It is not being famous and powerful that matters, but it is of being humble. If you are being too ignorant and arrogant just because you get to be famous, the fame surely will not last for long. As it is the natures phenomenon that everything comes back down once it gets way higher up where it has a limit, and the same thing will happen for those who become too ignorant of things around you by getting powerful. In the story, due to the hares over-confidence and being too arrogant, it lost to the tortoise in a race, which also is ridiculous for a fast-running hare to lose to a small-speeded tortoise in a race. This proved that the hare was trying to overpower the tortoise which was already slower than it is in doing things. It was also trying to show the power it has upon this tortoise and believed itself that it would definitely be the winner of the race. Power is something that has to do with the social relationship rather than a quality of the individual and that is not owned by any individuals but is a main product of any social relationships in which certain qualities become more important and valuable to others. A person who think or take themselves and tries to show that they are the most powerful to outsiders are usually and often are people with less power than they appear. As we all could see from the hare and its over-confidence, it took itself way too high and fell asleep under a tree in the middle of the race thinking the tortoise would never make it to the stop. This was the act of looking down at someone who is already in lower power than you. Being humble takes account in this case and reminds not to look down on anyone and to stop being too proud of ones self. Top 8: The Ant and the grasshopper This story is a great piece that can be shared to both the little ones and the youngsters who are on the path of spending money and looking for pleasure. The point of spending money lavishly only lasts for a certain period of time but it never lasts longer than the short while. It can only give you pleasure just for a little while that you would not even get to taste what it feels like to actually gain pleasure and be happy about spending a large amount of money. According to this story of the ant and the grasshopper, the grasshopper was the one who always spent a lot more than the ant, enjoyed life, had fun and used up all it had. But on the other hand, the ant was being thrifty and hardworking. It also saved up for its own good and looked far way ahead of the future to be able to face any unexpected terms, just like the saying, expect the unexpected. This is the only way and the most important fact to bear in mind to overcome any unexpected when you are to really face them on the hand. The grasshopper then died of being cold and also due to starvation when the winter came while the ant survived the season from being prepared and saved up the corns during summer for it to be able to cope with the weather and face the natural danger of the changes of the seasons. We can also say that the ant survived due its avoidance of the grasshopper from persuading it to join itself from happily enjoying life, wasting time and spending all it has without putting a tiny bit of effort in the lifesaving strategy. If the grasshopper were to work hard just like the ant did and save up what is needed to protect it from the unexpected, it would not have ended its own life to the unbearable weather and its coldness. Top 9: The Ugly Duckling From one of the best bedtime stories, the ugly duckling story was also a great one to be shared with the children for them to learn from the storyline which expresses that the mere physical appearance do not matter all the time and only appreciating ones inner beauty brings out the best in others and in yourself in every possible and positive ways. It is about self-esteem and confidence when dealing with others and improving ones life rather than just on the basic looks of a person. Someone only with the appealing appearance and without any charismatic or inner beauty leads to nowhere. The most important thing in life is to appreciate every little thing and be grateful of things that happen around you for those brings you the best in you and teach from falling apart or prevent you from feeling like a failure when everyone elses perception is that you would never be able to hold on to when it comes to a certain point where life brings you down for different reasons. This ugly duckling was being ostracized from its fellow fowls just because of its unpleasant appearance. But then when the turning point of this ugly ducklings life comes, it finally grows into a beautiful swan, and that is the moment when the others who abandoned this beautiful swan from being a part of them are to look at it in awe. Thus, this story stresses young children and even the adults who read these stories for the little ones to appreciate the inner beauty and the talents that shows the importance and the mindset of someone, rather than just the physical appearance. Top 10: The Boy who cried wolf This fable of the boy who cried wolf is a very good example for those youngsters who amuse them by scaring others and seeking for attention and making fun of the elders. This story is also known as the Shepherd boy and the wolf, in which the bored shepherd boy calls out people as if a wolf was coming to attack the village. When all the villagers slowly stopped trusting him when they found out to their disappointment and that it was just a false alarm whenever he cried out as a wolf was coming to attack, they all stopped paying attention to him. The boy lost his life one day when the wolf really did come to attack even though he cried out for help, not even one villager paid attention to what hes been crying out help for. This teaches a great lesson for all the youngsters who just amuse themselves by scaring others and giving false alarms on dangers and things that are important to be notified. This great piece of story also tells people to always tell the truth. Once you start lying about something and see people being satisfied with your lies, you continue without even realizing or noticing yourself. But when it comes to a point where they no longer believe in your lies, and start finding out the truth, they start loathing you and decide never to trust you again.

Advanced Technology of the Treatment of Breast Cancer Essay -- essays

Advanced Technology of the Treatment of Breast Cancer   Ã‚  Ã‚  Ã‚  Ã‚   This year 203,000 women will be diagnosed with Breast Cancer, and 40,000 of them are expected to die. Breast Cancer is the second leading cause of cancer-related death among women the ages of 35-54. There are numerous ways breast cancer can be treated if found early. The key to treating breast cancer is early detection, beast self-exams, and early mammograms. One out of every eight women will get diagnosed with Breast Cancer this year; therefore, new advanced technology of the treatment of Breast Cancer is the key to life after the disease. There is a lot of information that has to be known about breast cancer in order to do something about the disease such as what breast cancer is, the history and some risk factors.Breast cancer is a malignant (cancerous) tumor that starts from cells of the breast. Breast cancer is found mostly in women, but men can get breast cancer. Being a women and getting older, put women at higher risk of getting diagnosed with breast cancer. As women get older their risk continues. Many factors that contribute to the risk of breast cancer, such as the history of breast cancer in your family, or close relatives. â€Å"Researchers are investigating genes that may be related to breast cancer, and they are examining whether smoking or estrogen levels influence that incidence of the disease† (N.W hospital 1). However, some women who have one or more risk factors may not get diagnosed with breast cancer, but most women who don’t have any risk factors get diagnosed with the disease. Today there are many risks that go along with Breast Cancer,some can not be changed but some can be stoped. One risk factor that cannot be changed is gender, women are at higher risk for breast cancer then men are. Age is also a factor that cannot be controlled, because the chance of breast cancer goes up, as women get older. Furthermore genetic risk factors cannot be changed. â€Å"About one case of breast cancer in ten is linked to changes (mutation) in certain genes† (Illinois Department 4).   Ã‚  Ã‚  Ã‚  Ã‚  Early detection is the key to life after Breast Cancer. Effects that help to early detection goes as the fallowing; Yearly mammograms, Clinical Examinations, and checking yourself monthly. â€Å"Mammograms are a specific type of imaging that uses a low-dose x-ray system a... ...y is the most common form of drug treatment. â€Å"Chemotherapy uses different kinds of drugs that can kill cancer cells† (NW Hospital). Chemotherapy can also kill cancer that has spread throughout the body as well. Again there are some advantages and disadvantages. When the surgery is over the person will be as a smaller risk of the cancer returning. Disadvantages include disruption of the menstrual cycle in women.   Ã‚  Ã‚  Ã‚  Ã‚  Learning that one is infected with breast caner is traumatizing and can cause depression. Women who are diagnosed must remember and understand that they are not alone in the struggle with their disease. Many women today aren’t aware of what breast cancer really is and how it works. Hopefully after this paper women will become more aware of this cancer and want to be more involved. Breast cancer works in mysterious ways, from finding out you have breast cancer, and the people who are at risk, to early detection and then later the advanced technologies of the treatment to the disease. Breast cancer is a very serious disease but if there is early detection, there can and will be life after Breast Cancer.   Ã‚  Ã‚  Ã‚  Ã‚   Advanced Technology of the Treatment of Breast Cancer Essay -- essays Advanced Technology of the Treatment of Breast Cancer   Ã‚  Ã‚  Ã‚  Ã‚   This year 203,000 women will be diagnosed with Breast Cancer, and 40,000 of them are expected to die. Breast Cancer is the second leading cause of cancer-related death among women the ages of 35-54. There are numerous ways breast cancer can be treated if found early. The key to treating breast cancer is early detection, beast self-exams, and early mammograms. One out of every eight women will get diagnosed with Breast Cancer this year; therefore, new advanced technology of the treatment of Breast Cancer is the key to life after the disease. There is a lot of information that has to be known about breast cancer in order to do something about the disease such as what breast cancer is, the history and some risk factors.Breast cancer is a malignant (cancerous) tumor that starts from cells of the breast. Breast cancer is found mostly in women, but men can get breast cancer. Being a women and getting older, put women at higher risk of getting diagnosed with breast cancer. As women get older their risk continues. Many factors that contribute to the risk of breast cancer, such as the history of breast cancer in your family, or close relatives. â€Å"Researchers are investigating genes that may be related to breast cancer, and they are examining whether smoking or estrogen levels influence that incidence of the disease† (N.W hospital 1). However, some women who have one or more risk factors may not get diagnosed with breast cancer, but most women who don’t have any risk factors get diagnosed with the disease. Today there are many risks that go along with Breast Cancer,some can not be changed but some can be stoped. One risk factor that cannot be changed is gender, women are at higher risk for breast cancer then men are. Age is also a factor that cannot be controlled, because the chance of breast cancer goes up, as women get older. Furthermore genetic risk factors cannot be changed. â€Å"About one case of breast cancer in ten is linked to changes (mutation) in certain genes† (Illinois Department 4).   Ã‚  Ã‚  Ã‚  Ã‚  Early detection is the key to life after Breast Cancer. Effects that help to early detection goes as the fallowing; Yearly mammograms, Clinical Examinations, and checking yourself monthly. â€Å"Mammograms are a specific type of imaging that uses a low-dose x-ray system a... ...y is the most common form of drug treatment. â€Å"Chemotherapy uses different kinds of drugs that can kill cancer cells† (NW Hospital). Chemotherapy can also kill cancer that has spread throughout the body as well. Again there are some advantages and disadvantages. When the surgery is over the person will be as a smaller risk of the cancer returning. Disadvantages include disruption of the menstrual cycle in women.   Ã‚  Ã‚  Ã‚  Ã‚  Learning that one is infected with breast caner is traumatizing and can cause depression. Women who are diagnosed must remember and understand that they are not alone in the struggle with their disease. Many women today aren’t aware of what breast cancer really is and how it works. Hopefully after this paper women will become more aware of this cancer and want to be more involved. Breast cancer works in mysterious ways, from finding out you have breast cancer, and the people who are at risk, to early detection and then later the advanced technologies of the treatment to the disease. Breast cancer is a very serious disease but if there is early detection, there can and will be life after Breast Cancer.   Ã‚  Ã‚  Ã‚  Ã‚  

Nokia Market Analysis

The roots of Nokia go back to the year 1865 with the establishment of a forestry industry enterprise in South-Western Finland by mining engineer Fredrick Idestam. While in the year 1898, witnessed the foundation of Finnish Rubber Works Ltd, and in 1912, Finnish Cable Works began operations. Gradually, the ownership of this two companies and Nokia began to shift into hands of just a few owners. Finally, these three companies were merged to form Nokia Corporation in 1967. [1] Nokia Corporation engages in the manufacture of mobile devices and mobile network equipment, as well as in the provision of related solutions and services worldwide. The company has four main business functions or segments: Mobile Phones, Multimedia, Enterprise Solutions, and Networks. The Mobile Phones segment provides various mobile voice and data devices. This segment offers mobile phones and devices based on GSM/EDGE, 3G/WCDMA, and CDMA cellular technologies. The Multimedia segment offers mobile devices and applications with multimedia connectivity over GSM, 3G/WCDMA, WLAM etc. Strategic Management of Nokia The External Analysis examines opportunities and threats that exist in the environment and I will be discussing the fallowing. . P. E. S. T Analysis 2. Porter’s Five Forces/Market Trends 3. Types of Market 1. P. E. S. T Analysis: PEST identifies the political, economic, social, technological, environmental, and legal factors that of which directly affect a company. In this case Nokia. Political – As markets are deregulated, both operators and manufacturers are free to act independently of government intervention. In Countries like India and China where Partial regulations exist, government intervention does take place. Economic – With incomes rising, people have more disposable income, which enables consumers to be more selective with their choice of mobile phone, looking to other factors rather than fulfilling the most basic of user needs (text messaging and phone calls) and price being such a key factor. Social – The rise of the so-called information society has made telecommunications increasingly more important to consumers, both in terms of work and leisure. Users are more aware of mobile phone handset choice and advancements due to increased information availability. Strategic Management of Nokia Technological – There have been much global advancement in technology such as MMS, Bluetooth, WAP, GSM, GPRS, cameras etc. The Asian markets are more technologically advanced than their European counterparts, for example in 2002, just 4% of phones had cameras, whereas in Asia 90% did. It uses concepts developed in Industrial Organization (IO) economics to derive five forces which determine the competitive intensity and therefore attractiveness of a market. It consists of fallowing factors. Power of New Entrants:In any market arrival of a new product is not always welcomed. In mobiles world it’s not different a mobile phone or an online service is launched by Nokia it has as 50 percent chance of success. It’s like the launch of Nokia’s N95 Smartphone which was much appreciated by buyers then the launch of N96 Smartphone. Power of Buyers:Due to recent down fall in the economy, the demand of consumers buying new mobiles has come to a halt. Due to which companies everywhere are thinking of strategies to increase the demand of their products. Strategic Management of Nokia Threat of Substitute:There are substitute for everything out in the world. So goes for the mobile, and the services provided by Nokia but the problem lies in consumers switching to the substitute. The main reason is that most people don’t like to change to something new because they might find it hard to use or switch over. Power of Suppliers:If the suppliers change the price then company in this case Nokia has a direct impact on the pricing of their products. If there are more suppliers then it is easy to change from one to another if the first one is not able to provide the services a company needs. Competitive Rivalry:Business is good where there are competitors because it gives more chance to improve and go ahead of your rivals. Nokia keep their product catalogs up-to-date and keep looking for better technologies to update its mobile and services. 3. Types of Market : There are different types of markets on which a company makes strategies to fallow and consider before releasing products. Which are discussed as below. Monopoly:Nokia as a mobile manufacturer has dominated mobiles market with its high end N-series Smartphone to its low end mobiles. It was Nokia’s intentional strategy to keep ahead with the technology to keep customers interested in its products. Duopoly:It’s a market state when two companies dominate the market. In this market Nokia is challenging HUAWEI technologies in producing 3G technology dongles because at present time there is no other company in the world expect Huawei producing 3G dongles. Oligopoly:It’s a type of market where small numbers of companies in the market collude to take control of the market prices and products. In Nokia’s case it is colluding with Sony Ericsson and Samsung to make phones which use Nokia’s mobile operating system (Symbian S60). This eliminates the use of Window’s mobile operating system and newly introduced Google’s operating system Android. Perfect Competition:It’s a market where all Companies are on a same level. Nokia as a leading manufacturer still have Samsung, Sony Ericsson, Motorola, and LG give a tough competition with products ranging from every low end user to high end tech loving customer. Internal analysis : Strategic Management of Nokia â€Å"It’s a management technique developed by Bruce Henderson for Boston Consulting Group in 1970 for assessing the long-term viability or profitability of products and market sectors. Categories include cash cows, dogs, stars, problem child or a question mark companies. †[1] Problem Child/Question mark:When a new product is launched in a promising market but it has a low market share but got potential to be a Star then a Cash cow or if everything fails it could become a Dog. In Nokia’s case its latest product from N-series Smartphone N96 is struggling to get the market share like its predecessor N95 Smartphone. Cash Cow: When a certain product’s market matures and its demand slows but it has a large market share is known as Cash Cow. Nokia has many products that reached their maturity and died away in recent days its high end Smartphone N95 reached its market demand and is slowly dying away because new technology is introduced every day. Star:It’s a new product when launched has a high market response and its sales rise. Companies like Nokia are in a search of new products which can be turned into stars and they invest money in Problem Child and Dogs to turn them in to a Star and then hope to turn them in to Cash Cow. Dog:A Dog is a product new or old market shares and sales decline very fast. In mobile industry technology changes very drastically so even a Star with bad strategy and marketing can be turned in to a Dog just as easy Strategic Management of Nokia Core competencies are activities and process performed by a company to keep ahead of the market and its competitors. â€Å"Business professors Bateman and Snell offer this answer: Simply stated, core competence is something a company does especially well relative to its competitors. †[4] Competencies of a company are things that are hard to imitate like customer loyalty etc. These Core Competencies change from time to time. In today’s market where every company is in a lose Nokia is thinking of new ways to get an edge on its competitors by introducing new services and products that are harder to imitate and trying to give most for consumers money. SWOT Analysis: Strengths: 1. Nokia has largest network of distribution and selling as compared to other mobile phone company in the world. 2. The financial aspect is very strong in case of Nokia as it has many more profitable businesses. 3. The product being user friendly and have all the accessories one want. 4. Nokia with wide range of products for all classes. . The re-sell value of Nokia phones are high compared to other company’s product. Weakness: 1. Some of the products are not user friendly. 2. Some of the weakness includes the price of the product offered by the company. 3. Nokia does not like to adopt change very quickly. 4. The service canters in third world countries are very few. Opportunity: 1. Nokia is also thinking of moving from mobile manufacture to personal computer manufacture. 2. As the standard of living in third world countries has increased the purchasing power of the people has increased as well 3. Nokia has to target right customer at right time to gain the most out of the situation. Threats: 1. The threats like emerging of other mobile companies in the market. 2. The new mobile operating systems from Google and Microsoft. 3. The biggest threat is not adopting new technology and putting in good use. 9 Conclusion: After writing this article I came to a conclusion that in any business successful or a newly established if not managed well and cannot take advantage of its opportunities can come to its knees. So for a business to run successfully have to man age its Competitors and threats that may affect the performance of a business.

Free Essays on A Young Mans Admiration

A YOUNG MAN’S ADMIRATION My grandfather is a very wise and interesting man. His name is Tom Angel. My grandpa has a medium build. He is about 6’0 feet tall and weighs 180 pounds. He has a baldhead and blue eyes. He was born in Crown City, Ohio way up on top of a big hill. Grandpa will be celebrating his birthday Saturday September seventh, and he will be sixty-three years old. That really does not matter to him. He said that it was â€Å"just another day†. Grandpa ran heavy equipment his entire life. He finally decided to retire last year. I was glad to see him finally decide to take a break from working. Even though he did retire, he still works everyday. He is always into something, whether it is working in hay or tobacco or just fooling around with the cows. His dad always taught him to be a hard worker. So far, he is teaching me the same thing. I try to get him to take a break sometimes, but he just says, â€Å"when a man quits working he will more than likely die†. Back in his younger day’s I guess that he was a little bit wilder than what he is now. He used to drink a lot. Now though he has straightened up a lot, and goes to church every Wednesday and Sunday. He is all the time trying to make sure that I am behaving myself. I am his only grandson, so he tries to keep a good-eye out on me. He tells me that I am young, and he understands how young men are. He is trying to do what is best for me. The outdoors is another one of his specialties. Between him and my dad teaching me everything that they know, they have made me twice the outdoorsman. I remember when grandpa used to have to carry me into the woods squirrel hunting. He has shared his fishing skills with me too. Introducing me to the outdoors is one of the greatest things that he has ever done for me. It has probably kept me out of a lot of trouble. I can never thank him enough for this. My grandpa is also a very excellent farmer. If it is... Free Essays on A Young Mans Admiration Free Essays on A Young Mans Admiration A YOUNG MAN’S ADMIRATION My grandfather is a very wise and interesting man. His name is Tom Angel. My grandpa has a medium build. He is about 6’0 feet tall and weighs 180 pounds. He has a baldhead and blue eyes. He was born in Crown City, Ohio way up on top of a big hill. Grandpa will be celebrating his birthday Saturday September seventh, and he will be sixty-three years old. That really does not matter to him. He said that it was â€Å"just another day†. Grandpa ran heavy equipment his entire life. He finally decided to retire last year. I was glad to see him finally decide to take a break from working. Even though he did retire, he still works everyday. He is always into something, whether it is working in hay or tobacco or just fooling around with the cows. His dad always taught him to be a hard worker. So far, he is teaching me the same thing. I try to get him to take a break sometimes, but he just says, â€Å"when a man quits working he will more than likely die†. Back in his younger day’s I guess that he was a little bit wilder than what he is now. He used to drink a lot. Now though he has straightened up a lot, and goes to church every Wednesday and Sunday. He is all the time trying to make sure that I am behaving myself. I am his only grandson, so he tries to keep a good-eye out on me. He tells me that I am young, and he understands how young men are. He is trying to do what is best for me. The outdoors is another one of his specialties. Between him and my dad teaching me everything that they know, they have made me twice the outdoorsman. I remember when grandpa used to have to carry me into the woods squirrel hunting. He has shared his fishing skills with me too. Introducing me to the outdoors is one of the greatest things that he has ever done for me. It has probably kept me out of a lot of trouble. I can never thank him enough for this. My grandpa is also a very excellent farmer. If it is...

How to Repurpose Content and Make the Most of Your Marketing

How to Repurpose Content and Make the Most of Your Marketing As content marketers, we all have too much to do, and not enough time to get it done. We’re also under pressure to deliver high-quality content our audiences want. That content also needs to be distributed across an ever-growing array of channels. If you’re working on a small team, that pressure is further magnified.  When resources are limited, you have to stretch everything you have to succeed. So, how can you produce awesome 10X content when your time is limited? Try turning one piece of content into five (or more). Why Should Marketers Repurpose Content? Repurposing content simply means taking one asset and reusing it somewhere else. That sounds simple enough in theory, but it can get tricky in execution. To really make it work, it helps to produce content with repurposing in mind, so you can easily slice and dice it into different formats. The benefits to repurposing content are considerable, too. When you focus your energy on producing one awesome asset (say, an in-depth blog post or video), you’re likely to produce a better piece of work than you would by dividing your attention across every platform you’re responsible for. By creating said content with repurposing in mind from the beginning, you can reuse pieces of it elsewhere without your audience feeling like you’re cutting corners. That frees you up to focus on doing one thing really well, while still getting tons more work done with way less effort. In this post, well show you how to repurpose your way to content marketing nirvana. How to Repurpose Content And Make the Most of Your MarketingGrab Your Free Content Repurposing Guide + Infographic This post goes deep into the content repurposing process. However, there are tons of different ways you can repurpose content. In fact, there are far too many to cover in this post alone (and once you get started, youll probably come up with even more of your own). So, we thought youd enjoy this bonus guide packed with 50 content repurposing tips. That way, youll have the process and the inspiration you need to create more awesome content in less time than ever. Plus, weve included a detailed infographic on all things repurposing for you to keep on hand as a reference.Start By Building Your Content Repurposing Toolbox In this post, we’ll show you some tools you can use to help with your content repurposing process: Google (free): Self-explanatory. Google Analytics (freemium): It’s free. It’s powerful. We’re 99% sure you’re already using it. PrintFriendly (free): This is a great tool for turning blog posts into PDFs. Paste in any URL, click a button, and you're done. SlideShare (free): Turning existing content into a slide deck is a great way to maximize the mileage of your efforts. BuzzSumo (paid, optional): This is one of the best content research tools out there. It’s awesome for finding top-performing content for a given keyword. (paid, optional): We have a few features in our own platform that can help with this process, too. We'll talk about those at the end. Step 1: Create a Piece of Large-Scale 10X Content If you’re unfamiliar with the term â€Å"10X content,† it refers to the idea of creating content that’s ten times better than anything that already exists. In order to create that kind of content, you’ll need to buckle down and focus deeply on producing something truly exceptional. Focus deeply on producing something truly exceptional.Start With Keyword Research If you’re working with limited time, money, and resources, you’ll want to make the most of every minute you’ve got. Starting with strong keyword research gives you hard data to ensure people are going to care about the content you’re creating before you get too far into your process. Recommended Reading: The Ultimate Content Marketer's Guide to Keyword Research How to Improve Your Keyword Research With Latent Semantic Indexing This is the Marketing Research Process That Will Take Your Content to the Next Level Apply the Skyscraper Technique One of the fastest ways to create a piece of 10X content is to apply the Skyscraper Technique. Coined by Brian Dean of Backlinko, it’s an easy and repeatable process for creating the best stuff possible on a given topic. Here’s how it works in simple terms: Review the top ten search results for your chosen keyword. Make a spreadsheet (or just make mental notes) of what information each post contains. Pay attention to missing information, lack of important details, or types of content that are missing from each post (videos, infographics, etc.). Write your own post that includes all the information a person searching for that topic would need. Add resources that are missing from existing content. In short, create something that is objectively better-researched and more resourceful than anything else that currently exists. There are a couple different ways you can find top-performing content (so you can scope out your competition): Do a simple Google search. It's free and easy. Use BuzzSumo. Sometimes, what gets shared on social media can differ from what ranks highest in organic search. So, use BuzzSumo to find all the top-shared content on social media for a given keyword. This can help you find even more inspiration than using a search engine alone. The team at Duct Tape Marketing put together this video to demonstrate how it works and help you get started: While success isn’t guaranteed, if you follow this process correctly, you should start to see results. Recommended Reading: How to Improve Your Content With the Skyscraper Technique Craft a Solid Outline Here at , we never write a blog post without an outline. They’re essential for saving time by figuring out what you’ll cover, before getting started and realizing your ideas are a disorganized mess. Plus, outlines also make it easier to break your post down into sections so you can think more clearly about how each piece might be reused somewhere else. Recommended Reading: The 10-Minute, 10-Step Solution for the Best Blog Outline Then, Write the Crap Out of Your Blog Post Remember, our goal here is to start off with one awesome 10X piece of content. An ordinary, run-of-the-mill blog post isn’t going to cut it here. You’ll need to dig deep and produce something truly great. Furthermore, you’ll need to write while keeping repurposing in mind. Your post should: Be substantial. That’s probably going to mean it’s at least 1,500 to 3,000 words in length. That’s not because longer posts are inherently better, but because you’re probably going to need that kind of length to include all the information your post will need. Be relevant. Make sure you’ve selected keywords and a topic your audience cares about. One idea here is to look through your Google Analytics account, see which content has received the most traffic or conversions and try coming up with something similar. Be better than anything else that currently exists. This is a tall order, but it might be more achievable than you think. We’ll get into this in our next section. Recommended Reading: The Ultimate Blog Writing Process to Create Killer Posts How to Write a Blog Post: Your 5-Point Checklist to Rock a Perfect Post Design Visual Content You Can Use Elsewhere Whether you’re creating your own images or working with a designer, include graphics you can share elsewhere in your post. Those could include: Quote graphics Infographics Instructional images and how-to illustrations Blog title header graphics Stat graphics The key is to create graphics that both: Can be embedded inline in your post. Makes sense in context on your social channels. Here's an example of a tweet from our Twitter profile that uses an instructional graphic from this blog post: Heres how to build new marketing habits https://t.co/F08Y2Vq3sG pic.twitter.com/2IfOluQdrz (@) February 19, 2017 Here's another one for a landing page, where we took the page's header graphic and made a Twitter-friendly version: We put together over 100 free templates just for you with our new marketing resource library! 📚 https://t.co/hWVVfr8Cww pic.twitter.com/nVWEzRUBw0 (@) February 21, 2017 We’ll cover this further in a bit, but for now, take a look through this post (or most others on our blog) for more examples of what we’re talking about. Recommended Reading: How to Make the Best Social Media Images the Easy Way How to Attract an Audience With the Best Blog Photography Tips (+128 Images) How to Make the Best Blog Graphics (For Non-Designers) Step 2: Optimize Your Post for Repurposing Now that you’ve got a draft of your post complete, let’s see how we can use pieces of it on other channels and platforms. Use Your Email Introduction in Your Email Newsletters Consider crafting your intro with an email-friendly conversational tone. That way, you can easily copy and paste it into your email software, tweaking it slightly as necessary. This will likely only work if your emails are text-heavy rather than image-based. If you send a lot of plain text emails though, this can be an immense time-saver. Recommended Reading: How to Write Irresistible Blog Post Introductions That'll Keep Your Readers Reading Turn Your Blog Post Into Inspiration for a YouTube Video You’ve heard the cliche that a picture is worth a thousand words. That means video has to be worth like, what, half a library? Well, something like that. Anyway, what we’re getting at here is if someone wants to read about a topic, someone probably wants to watch a video about it, too. So, shoot a video based on your blog post. That’s something we’ve done in the past with our video series, and it makes time spent on ideation go a lot quicker: You can even use your blog post as the basis for your script (if you’ll be scripting out your post). If you’re wondering exactly how you could turn a blog post into a video, try this: Break down the main points of your blog post. Ask yourself, â€Å"What are the main takeaways I want someone to learn from reading this?† List them out. Write a condensed script or outline that you could read through in under ten minutes (give or take). Shoot your video. If you don’t have access to a videographer or professional gear, use your phone. Get something together that will show your audience what you’re trying to tell them with your blog post. Recommended Reading:  How to Make a Video Content Marketing Strategy to Boost Your New Series Reuse Your YouTube Video on Facebook and Twitter Alternately, you might want to shoot your video natively for Facebook or Twitter. For our purposes here, let’s say you’ve shot a five-minute video for YouTube. If you wanted to get further mileage out of it, consider sharing that video directly on Facebook too, or break it down into smaller chunks and create a mini-video series for Twitter. Recommended Reading: How to Get Started With Twitter Video Marketing How to Do Facebook Video Marketing the Right Way Use Your Blog Post Intro For Your YouTube Description If you created a video to include in your blog post, use your introduction for your YouTube description. Substantive YouTube descriptions are important for a few reasons, including: Improving your YouTube SEO. Clearly communicating to viewers what your video is about. Giving your YouTube videos a clean, complete, and professional appearance. Like reusing blog post content for email, feel free to adjust your wording as necessary to work within the context of a YouTube description. At the very least, your blog post can give you a solid foundation to dramatically cut down on writing time for YouTube. For example, the description we used for this video ... ... came straight from the introduction to the blog post we created for it: Reuse Graphics on Social Media When you’re creating graphics for your blog post, create a few different versions sized appropriately for your social networks. If you need a primer on the best sizes for every network, we’ve got you covered. Also, consider which types of graphics you could both embed in your blog, and share on social media. Long infographics are great for Pinterest, while quote graphics and images with quick stats are a good fit for Twitter. Here's an example of a blog post graphic we repurposed on Twitter: #Content tip: get more ideas by leveraging expertise outside your marketing department. https://t.co/TeMRAAyz4r pic.twitter.com/n5igyugwQJ - (@) July 14, 2017 How to Repurpose Content and Make the Most of Your Marketing As content marketers, we all have too much to do, and not enough time to get it done. We’re also under pressure to deliver high-quality content our audiences want. That content also needs to be distributed across an ever-growing array of channels. If you’re working on a small team, that pressure is further magnified.  When resources are limited, you have to stretch everything you have to succeed. So, how can you produce awesome 10X content when your time is limited? Try turning one piece of content into five (or more). Why Should Marketers Repurpose Content? Repurposing content simply means taking one asset and reusing it somewhere else. That sounds simple enough in theory, but it can get tricky in execution. To really make it work, it helps to produce content with repurposing in mind, so you can easily slice and dice it into different formats. The benefits to repurposing content are considerable, too. When you focus your energy on producing one awesome asset (say, an in-depth blog post or video), you’re likely to produce a better piece of work than you would by dividing your attention across every platform you’re responsible for. By creating said content with repurposing in mind from the beginning, you can reuse pieces of it elsewhere without your audience feeling like you’re cutting corners. That frees you up to focus on doing one thing really well, while still getting tons more work done with way less effort. In this post, well show you how to repurpose your way to content marketing nirvana. How to Repurpose Content And Make the Most of Your MarketingGrab Your Free Content Repurposing Guide + Infographic This post goes deep into the content repurposing process. However, there are tons of different ways you can repurpose content. In fact, there are far too many to cover in this post alone (and once you get started, youll probably come up with even more of your own). So, we thought youd enjoy this bonus guide packed with 50 content repurposing tips. That way, youll have the process and the inspiration you need to create more awesome content in less time than ever. Plus, weve included a detailed infographic on all things repurposing for you to keep on hand as a reference.Start By Building Your Content Repurposing Toolbox In this post, we’ll show you some tools you can use to help with your content repurposing process: Google (free): Self-explanatory. Google Analytics (freemium): It’s free. It’s powerful. We’re 99% sure you’re already using it. PrintFriendly (free): This is a great tool for turning blog posts into PDFs. Paste in any URL, click a button, and you're done. SlideShare (free): Turning existing content into a slide deck is a great way to maximize the mileage of your efforts. BuzzSumo (paid, optional): This is one of the best content research tools out there. It’s awesome for finding top-performing content for a given keyword. (paid, optional): We have a few features in our own platform that can help with this process, too. We'll talk about those at the end. Step 1: Create a Piece of Large-Scale 10X Content If you’re unfamiliar with the term â€Å"10X content,† it refers to the idea of creating content that’s ten times better than anything that already exists. In order to create that kind of content, you’ll need to buckle down and focus deeply on producing something truly exceptional. Focus deeply on producing something truly exceptional.Start With Keyword Research If you’re working with limited time, money, and resources, you’ll want to make the most of every minute you’ve got. Starting with strong keyword research gives you hard data to ensure people are going to care about the content you’re creating before you get too far into your process. Recommended Reading: The Ultimate Content Marketer's Guide to Keyword Research How to Improve Your Keyword Research With Latent Semantic Indexing This is the Marketing Research Process That Will Take Your Content to the Next Level Apply the Skyscraper Technique One of the fastest ways to create a piece of 10X content is to apply the Skyscraper Technique. Coined by Brian Dean of Backlinko, it’s an easy and repeatable process for creating the best stuff possible on a given topic. Here’s how it works in simple terms: Review the top ten search results for your chosen keyword. Make a spreadsheet (or just make mental notes) of what information each post contains. Pay attention to missing information, lack of important details, or types of content that are missing from each post (videos, infographics, etc.). Write your own post that includes all the information a person searching for that topic would need. Add resources that are missing from existing content. In short, create something that is objectively better-researched and more resourceful than anything else that currently exists. There are a couple different ways you can find top-performing content (so you can scope out your competition): Do a simple Google search. It's free and easy. Use BuzzSumo. Sometimes, what gets shared on social media can differ from what ranks highest in organic search. So, use BuzzSumo to find all the top-shared content on social media for a given keyword. This can help you find even more inspiration than using a search engine alone. The team at Duct Tape Marketing put together this video to demonstrate how it works and help you get started: While success isn’t guaranteed, if you follow this process correctly, you should start to see results. Recommended Reading: How to Improve Your Content With the Skyscraper Technique Craft a Solid Outline Here at , we never write a blog post without an outline. They’re essential for saving time by figuring out what you’ll cover, before getting started and realizing your ideas are a disorganized mess. Plus, outlines also make it easier to break your post down into sections so you can think more clearly about how each piece might be reused somewhere else. Recommended Reading: The 10-Minute, 10-Step Solution for the Best Blog Outline Then, Write the Crap Out of Your Blog Post Remember, our goal here is to start off with one awesome 10X piece of content. An ordinary, run-of-the-mill blog post isn’t going to cut it here. You’ll need to dig deep and produce something truly great. Furthermore, you’ll need to write while keeping repurposing in mind. Your post should: Be substantial. That’s probably going to mean it’s at least 1,500 to 3,000 words in length. That’s not because longer posts are inherently better, but because you’re probably going to need that kind of length to include all the information your post will need. Be relevant. Make sure you’ve selected keywords and a topic your audience cares about. One idea here is to look through your Google Analytics account, see which content has received the most traffic or conversions and try coming up with something similar. Be better than anything else that currently exists. This is a tall order, but it might be more achievable than you think. We’ll get into this in our next section. Recommended Reading: The Ultimate Blog Writing Process to Create Killer Posts How to Write a Blog Post: Your 5-Point Checklist to Rock a Perfect Post Design Visual Content You Can Use Elsewhere Whether you’re creating your own images or working with a designer, include graphics you can share elsewhere in your post. Those could include: Quote graphics Infographics Instructional images and how-to illustrations Blog title header graphics Stat graphics The key is to create graphics that both: Can be embedded inline in your post. Makes sense in context on your social channels. Here's an example of a tweet from our Twitter profile that uses an instructional graphic from this blog post: Heres how to build new marketing habits https://t.co/F08Y2Vq3sG pic.twitter.com/2IfOluQdrz (@) February 19, 2017 Here's another one for a landing page, where we took the page's header graphic and made a Twitter-friendly version: We put together over 100 free templates just for you with our new marketing resource library! 📚 https://t.co/hWVVfr8Cww pic.twitter.com/nVWEzRUBw0 (@) February 21, 2017 We’ll cover this further in a bit, but for now, take a look through this post (or most others on our blog) for more examples of what we’re talking about. Recommended Reading: How to Make the Best Social Media Images the Easy Way How to Attract an Audience With the Best Blog Photography Tips (+128 Images) How to Make the Best Blog Graphics (For Non-Designers) Step 2: Optimize Your Post for Repurposing Now that you’ve got a draft of your post complete, let’s see how we can use pieces of it on other channels and platforms. Use Your Email Introduction in Your Email Newsletters Consider crafting your intro with an email-friendly conversational tone. That way, you can easily copy and paste it into your email software, tweaking it slightly as necessary. This will likely only work if your emails are text-heavy rather than image-based. If you send a lot of plain text emails though, this can be an immense time-saver. Recommended Reading: How to Write Irresistible Blog Post Introductions That'll Keep Your Readers Reading Turn Your Blog Post Into Inspiration for a YouTube Video You’ve heard the cliche that a picture is worth a thousand words. That means video has to be worth like, what, half a library? Well, something like that. Anyway, what we’re getting at here is if someone wants to read about a topic, someone probably wants to watch a video about it, too. So, shoot a video based on your blog post. That’s something we’ve done in the past with our video series, and it makes time spent on ideation go a lot quicker: You can even use your blog post as the basis for your script (if you’ll be scripting out your post). If you’re wondering exactly how you could turn a blog post into a video, try this: Break down the main points of your blog post. Ask yourself, â€Å"What are the main takeaways I want someone to learn from reading this?† List them out. Write a condensed script or outline that you could read through in under ten minutes (give or take). Shoot your video. If you don’t have access to a videographer or professional gear, use your phone. Get something together that will show your audience what you’re trying to tell them with your blog post. Recommended Reading:  How to Make a Video Content Marketing Strategy to Boost Your New Series Reuse Your YouTube Video on Facebook and Twitter Alternately, you might want to shoot your video natively for Facebook or Twitter. For our purposes here, let’s say you’ve shot a five-minute video for YouTube. If you wanted to get further mileage out of it, consider sharing that video directly on Facebook too, or break it down into smaller chunks and create a mini-video series for Twitter. Recommended Reading: How to Get Started With Twitter Video Marketing How to Do Facebook Video Marketing the Right Way Use Your Blog Post Intro For Your YouTube Description If you created a video to include in your blog post, use your introduction for your YouTube description. Substantive YouTube descriptions are important for a few reasons, including: Improving your YouTube SEO. Clearly communicating to viewers what your video is about. Giving your YouTube videos a clean, complete, and professional appearance. Like reusing blog post content for email, feel free to adjust your wording as necessary to work within the context of a YouTube description. At the very least, your blog post can give you a solid foundation to dramatically cut down on writing time for YouTube. For example, the description we used for this video ... ... came straight from the introduction to the blog post we created for it: Reuse Graphics on Social Media When you’re creating graphics for your blog post, create a few different versions sized appropriately for your social networks. If you need a primer on the best sizes for every network, we’ve got you covered. Also, consider which types of graphics you could both embed in your blog, and share on social media. Long infographics are great for Pinterest, while quote graphics and images with quick stats are a good fit for Twitter. Here's an example of a blog post graphic we repurposed on Twitter: #Content tip: get more ideas by leveraging expertise outside your marketing department. https://t.co/TeMRAAyz4r pic.twitter.com/n5igyugwQJ - (@) July 14, 2017 How to Repurpose Content and Make the Most of Your Marketing As content marketers, we all have too much to do, and not enough time to get it done. We’re also under pressure to deliver high-quality content our audiences want. That content also needs to be distributed across an ever-growing array of channels. If you’re working on a small team, that pressure is further magnified.  When resources are limited, you have to stretch everything you have to succeed. So, how can you produce awesome 10X content when your time is limited? Try turning one piece of content into five (or more). Why Should Marketers Repurpose Content? Repurposing content simply means taking one asset and reusing it somewhere else. That sounds simple enough in theory, but it can get tricky in execution. To really make it work, it helps to produce content with repurposing in mind, so you can easily slice and dice it into different formats. The benefits to repurposing content are considerable, too. When you focus your energy on producing one awesome asset (say, an in-depth blog post or video), you’re likely to produce a better piece of work than you would by dividing your attention across every platform you’re responsible for. By creating said content with repurposing in mind from the beginning, you can reuse pieces of it elsewhere without your audience feeling like you’re cutting corners. That frees you up to focus on doing one thing really well, while still getting tons more work done with way less effort. In this post, well show you how to repurpose your way to content marketing nirvana. How to Repurpose Content And Make the Most of Your MarketingGrab Your Free Content Repurposing Guide + Infographic This post goes deep into the content repurposing process. However, there are tons of different ways you can repurpose content. In fact, there are far too many to cover in this post alone (and once you get started, youll probably come up with even more of your own). So, we thought youd enjoy this bonus guide packed with 50 content repurposing tips. That way, youll have the process and the inspiration you need to create more awesome content in less time than ever. Plus, weve included a detailed infographic on all things repurposing for you to keep on hand as a reference.Start By Building Your Content Repurposing Toolbox In this post, we’ll show you some tools you can use to help with your content repurposing process: Google (free): Self-explanatory. Google Analytics (freemium): It’s free. It’s powerful. We’re 99% sure you’re already using it. PrintFriendly (free): This is a great tool for turning blog posts into PDFs. Paste in any URL, click a button, and you're done. SlideShare (free): Turning existing content into a slide deck is a great way to maximize the mileage of your efforts. BuzzSumo (paid, optional): This is one of the best content research tools out there. It’s awesome for finding top-performing content for a given keyword. (paid, optional): We have a few features in our own platform that can help with this process, too. We'll talk about those at the end. Step 1: Create a Piece of Large-Scale 10X Content If you’re unfamiliar with the term â€Å"10X content,† it refers to the idea of creating content that’s ten times better than anything that already exists. In order to create that kind of content, you’ll need to buckle down and focus deeply on producing something truly exceptional. Focus deeply on producing something truly exceptional.Start With Keyword Research If you’re working with limited time, money, and resources, you’ll want to make the most of every minute you’ve got. Starting with strong keyword research gives you hard data to ensure people are going to care about the content you’re creating before you get too far into your process. Recommended Reading: The Ultimate Content Marketer's Guide to Keyword Research How to Improve Your Keyword Research With Latent Semantic Indexing This is the Marketing Research Process That Will Take Your Content to the Next Level Apply the Skyscraper Technique One of the fastest ways to create a piece of 10X content is to apply the Skyscraper Technique. Coined by Brian Dean of Backlinko, it’s an easy and repeatable process for creating the best stuff possible on a given topic. Here’s how it works in simple terms: Review the top ten search results for your chosen keyword. Make a spreadsheet (or just make mental notes) of what information each post contains. Pay attention to missing information, lack of important details, or types of content that are missing from each post (videos, infographics, etc.). Write your own post that includes all the information a person searching for that topic would need. Add resources that are missing from existing content. In short, create something that is objectively better-researched and more resourceful than anything else that currently exists. There are a couple different ways you can find top-performing content (so you can scope out your competition): Do a simple Google search. It's free and easy. Use BuzzSumo. Sometimes, what gets shared on social media can differ from what ranks highest in organic search. So, use BuzzSumo to find all the top-shared content on social media for a given keyword. This can help you find even more inspiration than using a search engine alone. The team at Duct Tape Marketing put together this video to demonstrate how it works and help you get started: While success isn’t guaranteed, if you follow this process correctly, you should start to see results. Recommended Reading: How to Improve Your Content With the Skyscraper Technique Craft a Solid Outline Here at , we never write a blog post without an outline. They’re essential for saving time by figuring out what you’ll cover, before getting started and realizing your ideas are a disorganized mess. Plus, outlines also make it easier to break your post down into sections so you can think more clearly about how each piece might be reused somewhere else. Recommended Reading: The 10-Minute, 10-Step Solution for the Best Blog Outline Then, Write the Crap Out of Your Blog Post Remember, our goal here is to start off with one awesome 10X piece of content. An ordinary, run-of-the-mill blog post isn’t going to cut it here. You’ll need to dig deep and produce something truly great. Furthermore, you’ll need to write while keeping repurposing in mind. Your post should: Be substantial. That’s probably going to mean it’s at least 1,500 to 3,000 words in length. That’s not because longer posts are inherently better, but because you’re probably going to need that kind of length to include all the information your post will need. Be relevant. Make sure you’ve selected keywords and a topic your audience cares about. One idea here is to look through your Google Analytics account, see which content has received the most traffic or conversions and try coming up with something similar. Be better than anything else that currently exists. This is a tall order, but it might be more achievable than you think. We’ll get into this in our next section. Recommended Reading: The Ultimate Blog Writing Process to Create Killer Posts How to Write a Blog Post: Your 5-Point Checklist to Rock a Perfect Post Design Visual Content You Can Use Elsewhere Whether you’re creating your own images or working with a designer, include graphics you can share elsewhere in your post. Those could include: Quote graphics Infographics Instructional images and how-to illustrations Blog title header graphics Stat graphics The key is to create graphics that both: Can be embedded inline in your post. Makes sense in context on your social channels. Here's an example of a tweet from our Twitter profile that uses an instructional graphic from this blog post: Heres how to build new marketing habits https://t.co/F08Y2Vq3sG pic.twitter.com/2IfOluQdrz (@) February 19, 2017 Here's another one for a landing page, where we took the page's header graphic and made a Twitter-friendly version: We put together over 100 free templates just for you with our new marketing resource library! 📚 https://t.co/hWVVfr8Cww pic.twitter.com/nVWEzRUBw0 (@) February 21, 2017 We’ll cover this further in a bit, but for now, take a look through this post (or most others on our blog) for more examples of what we’re talking about. Recommended Reading: How to Make the Best Social Media Images the Easy Way How to Attract an Audience With the Best Blog Photography Tips (+128 Images) How to Make the Best Blog Graphics (For Non-Designers) Step 2: Optimize Your Post for Repurposing Now that you’ve got a draft of your post complete, let’s see how we can use pieces of it on other channels and platforms. Use Your Email Introduction in Your Email Newsletters Consider crafting your intro with an email-friendly conversational tone. That way, you can easily copy and paste it into your email software, tweaking it slightly as necessary. This will likely only work if your emails are text-heavy rather than image-based. If you send a lot of plain text emails though, this can be an immense time-saver. Recommended Reading: How to Write Irresistible Blog Post Introductions That'll Keep Your Readers Reading Turn Your Blog Post Into Inspiration for a YouTube Video You’ve heard the cliche that a picture is worth a thousand words. That means video has to be worth like, what, half a library? Well, something like that. Anyway, what we’re getting at here is if someone wants to read about a topic, someone probably wants to watch a video about it, too. So, shoot a video based on your blog post. That’s something we’ve done in the past with our video series, and it makes time spent on ideation go a lot quicker: You can even use your blog post as the basis for your script (if you’ll be scripting out your post). If you’re wondering exactly how you could turn a blog post into a video, try this: Break down the main points of your blog post. Ask yourself, â€Å"What are the main takeaways I want someone to learn from reading this?† List them out. Write a condensed script or outline that you could read through in under ten minutes (give or take). Shoot your video. If you don’t have access to a videographer or professional gear, use your phone. Get something together that will show your audience what you’re trying to tell them with your blog post. Recommended Reading:  How to Make a Video Content Marketing Strategy to Boost Your New Series Reuse Your YouTube Video on Facebook and Twitter Alternately, you might want to shoot your video natively for Facebook or Twitter. For our purposes here, let’s say you’ve shot a five-minute video for YouTube. If you wanted to get further mileage out of it, consider sharing that video directly on Facebook too, or break it down into smaller chunks and create a mini-video series for Twitter. Recommended Reading: How to Get Started With Twitter Video Marketing How to Do Facebook Video Marketing the Right Way Use Your Blog Post Intro For Your YouTube Description If you created a video to include in your blog post, use your introduction for your YouTube description. Substantive YouTube descriptions are important for a few reasons, including: Improving your YouTube SEO. Clearly communicating to viewers what your video is about. Giving your YouTube videos a clean, complete, and professional appearance. Like reusing blog post content for email, feel free to adjust your wording as necessary to work within the context of a YouTube description. At the very least, your blog post can give you a solid foundation to dramatically cut down on writing time for YouTube. For example, the description we used for this video ... ... came straight from the introduction to the blog post we created for it: Reuse Graphics on Social Media When you’re creating graphics for your blog post, create a few different versions sized appropriately for your social networks. If you need a primer on the best sizes for every network, we’ve got you covered. Also, consider which types of graphics you could both embed in your blog, and share on social media. Long infographics are great for Pinterest, while quote graphics and images with quick stats are a good fit for Twitter. Here's an example of a blog post graphic we repurposed on Twitter: #Content tip: get more ideas by leveraging expertise outside your marketing department. https://t.co/TeMRAAyz4r pic.twitter.com/n5igyugwQJ - (@) July 14, 2017 How to Repurpose Content and Make the Most of Your Marketing As content marketers, we all have too much to do, and not enough time to get it done. We’re also under pressure to deliver high-quality content our audiences want. That content also needs to be distributed across an ever-growing array of channels. If you’re working on a small team, that pressure is further magnified.  When resources are limited, you have to stretch everything you have to succeed. So, how can you produce awesome 10X content when your time is limited? Try turning one piece of content into five (or more). Why Should Marketers Repurpose Content? Repurposing content simply means taking one asset and reusing it somewhere else. That sounds simple enough in theory, but it can get tricky in execution. To really make it work, it helps to produce content with repurposing in mind, so you can easily slice and dice it into different formats. The benefits to repurposing content are considerable, too. When you focus your energy on producing one awesome asset (say, an in-depth blog post or video), you’re likely to produce a better piece of work than you would by dividing your attention across every platform you’re responsible for. By creating said content with repurposing in mind from the beginning, you can reuse pieces of it elsewhere without your audience feeling like you’re cutting corners. That frees you up to focus on doing one thing really well, while still getting tons more work done with way less effort. In this post, well show you how to repurpose your way to content marketing nirvana. How to Repurpose Content And Make the Most of Your MarketingGrab Your Free Content Repurposing Guide + Infographic This post goes deep into the content repurposing process. However, there are tons of different ways you can repurpose content. In fact, there are far too many to cover in this post alone (and once you get started, youll probably come up with even more of your own). So, we thought youd enjoy this bonus guide packed with 50 content repurposing tips. That way, youll have the process and the inspiration you need to create more awesome content in less time than ever. Plus, weve included a detailed infographic on all things repurposing for you to keep on hand as a reference.Start By Building Your Content Repurposing Toolbox In this post, we’ll show you some tools you can use to help with your content repurposing process: Google (free): Self-explanatory. Google Analytics (freemium): It’s free. It’s powerful. We’re 99% sure you’re already using it. PrintFriendly (free): This is a great tool for turning blog posts into PDFs. Paste in any URL, click a button, and you're done. SlideShare (free): Turning existing content into a slide deck is a great way to maximize the mileage of your efforts. BuzzSumo (paid, optional): This is one of the best content research tools out there. It’s awesome for finding top-performing content for a given keyword. (paid, optional): We have a few features in our own platform that can help with this process, too. We'll talk about those at the end. Step 1: Create a Piece of Large-Scale 10X Content If you’re unfamiliar with the term â€Å"10X content,† it refers to the idea of creating content that’s ten times better than anything that already exists. In order to create that kind of content, you’ll need to buckle down and focus deeply on producing something truly exceptional. Focus deeply on producing something truly exceptional.Start With Keyword Research If you’re working with limited time, money, and resources, you’ll want to make the most of every minute you’ve got. Starting with strong keyword research gives you hard data to ensure people are going to care about the content you’re creating before you get too far into your process. Recommended Reading: The Ultimate Content Marketer's Guide to Keyword Research How to Improve Your Keyword Research With Latent Semantic Indexing This is the Marketing Research Process That Will Take Your Content to the Next Level Apply the Skyscraper Technique One of the fastest ways to create a piece of 10X content is to apply the Skyscraper Technique. Coined by Brian Dean of Backlinko, it’s an easy and repeatable process for creating the best stuff possible on a given topic. Here’s how it works in simple terms: Review the top ten search results for your chosen keyword. Make a spreadsheet (or just make mental notes) of what information each post contains. Pay attention to missing information, lack of important details, or types of content that are missing from each post (videos, infographics, etc.). Write your own post that includes all the information a person searching for that topic would need. Add resources that are missing from existing content. In short, create something that is objectively better-researched and more resourceful than anything else that currently exists. There are a couple different ways you can find top-performing content (so you can scope out your competition): Do a simple Google search. It's free and easy. Use BuzzSumo. Sometimes, what gets shared on social media can differ from what ranks highest in organic search. So, use BuzzSumo to find all the top-shared content on social media for a given keyword. This can help you find even more inspiration than using a search engine alone. The team at Duct Tape Marketing put together this video to demonstrate how it works and help you get started: While success isn’t guaranteed, if you follow this process correctly, you should start to see results. Recommended Reading: How to Improve Your Content With the Skyscraper Technique Craft a Solid Outline Here at , we never write a blog post without an outline. They’re essential for saving time by figuring out what you’ll cover, before getting started and realizing your ideas are a disorganized mess. Plus, outlines also make it easier to break your post down into sections so you can think more clearly about how each piece might be reused somewhere else. Recommended Reading: The 10-Minute, 10-Step Solution for the Best Blog Outline Then, Write the Crap Out of Your Blog Post Remember, our goal here is to start off with one awesome 10X piece of content. An ordinary, run-of-the-mill blog post isn’t going to cut it here. You’ll need to dig deep and produce something truly great. Furthermore, you’ll need to write while keeping repurposing in mind. Your post should: Be substantial. That’s probably going to mean it’s at least 1,500 to 3,000 words in length. That’s not because longer posts are inherently better, but because you’re probably going to need that kind of length to include all the information your post will need. Be relevant. Make sure you’ve selected keywords and a topic your audience cares about. One idea here is to look through your Google Analytics account, see which content has received the most traffic or conversions and try coming up with something similar. Be better than anything else that currently exists. This is a tall order, but it might be more achievable than you think. We’ll get into this in our next section. Recommended Reading: The Ultimate Blog Writing Process to Create Killer Posts How to Write a Blog Post: Your 5-Point Checklist to Rock a Perfect Post Design Visual Content You Can Use Elsewhere Whether you’re creating your own images or working with a designer, include graphics you can share elsewhere in your post. Those could include: Quote graphics Infographics Instructional images and how-to illustrations Blog title header graphics Stat graphics The key is to create graphics that both: Can be embedded inline in your post. Makes sense in context on your social channels. Here's an example of a tweet from our Twitter profile that uses an instructional graphic from this blog post: Heres how to build new marketing habits https://t.co/F08Y2Vq3sG pic.twitter.com/2IfOluQdrz (@) February 19, 2017 Here's another one for a landing page, where we took the page's header graphic and made a Twitter-friendly version: We put together over 100 free templates just for you with our new marketing resource library! 📚 https://t.co/hWVVfr8Cww pic.twitter.com/nVWEzRUBw0 (@) February 21, 2017 We’ll cover this further in a bit, but for now, take a look through this post (or most others on our blog) for more examples of what we’re talking about. Recommended Reading: How to Make the Best Social Media Images the Easy Way How to Attract an Audience With the Best Blog Photography Tips (+128 Images) How to Make the Best Blog Graphics (For Non-Designers) Step 2: Optimize Your Post for Repurposing Now that you’ve got a draft of your post complete, let’s see how we can use pieces of it on other channels and platforms. Use Your Email Introduction in Your Email Newsletters Consider crafting your intro with an email-friendly conversational tone. That way, you can easily copy and paste it into your email software, tweaking it slightly as necessary. This will likely only work if your emails are text-heavy rather than image-based. If you send a lot of plain text emails though, this can be an immense time-saver. Recommended Reading: How to Write Irresistible Blog Post Introductions That'll Keep Your Readers Reading Turn Your Blog Post Into Inspiration for a YouTube Video You’ve heard the cliche that a picture is worth a thousand words. That means video has to be worth like, what, half a library? Well, something like that. Anyway, what we’re getting at here is if someone wants to read about a topic, someone probably wants to watch a video about it, too. So, shoot a video based on your blog post. That’s something we’ve done in the past with our video series, and it makes time spent on ideation go a lot quicker: You can even use your blog post as the basis for your script (if you’ll be scripting out your post). If you’re wondering exactly how you could turn a blog post into a video, try this: Break down the main points of your blog post. Ask yourself, â€Å"What are the main takeaways I want someone to learn from reading this?† List them out. Write a condensed script or outline that you could read through in under ten minutes (give or take). Shoot your video. If you don’t have access to a videographer or professional gear, use your phone. Get something together that will show your audience what you’re trying to tell them with your blog post. Recommended Reading:  How to Make a Video Content Marketing Strategy to Boost Your New Series Reuse Your YouTube Video on Facebook and Twitter Alternately, you might want to shoot your video natively for Facebook or Twitter. For our purposes here, let’s say you’ve shot a five-minute video for YouTube. If you wanted to get further mileage out of it, consider sharing that video directly on Facebook too, or break it down into smaller chunks and create a mini-video series for Twitter. Recommended Reading: How to Get Started With Twitter Video Marketing How to Do Facebook Video Marketing the Right Way Use Your Blog Post Intro For Your YouTube Description If you created a video to include in your blog post, use your introduction for your YouTube description. Substantive YouTube descriptions are important for a few reasons, including: Improving your YouTube SEO. Clearly communicating to viewers what your video is about. Giving your YouTube videos a clean, complete, and professional appearance. Like reusing blog post content for email, feel free to adjust your wording as necessary to work within the context of a YouTube description. At the very least, your blog post can give you a solid foundation to dramatically cut down on writing time for YouTube. For example, the description we used for this video ... ... came straight from the introduction to the blog post we created for it: Reuse Graphics on Social Media When you’re creating graphics for your blog post, create a few different versions sized appropriately for your social networks. If you need a primer on the best sizes for every network, we’ve got you covered. Also, consider which types of graphics you could both embed in your blog, and share on social media. Long infographics are great for Pinterest, while quote graphics and images with quick stats are a good fit for Twitter. Here's an example of a blog post graphic we repurposed on Twitter: #Content tip: get more ideas by leveraging expertise outside your marketing department. https://t.co/TeMRAAyz4r pic.twitter.com/n5igyugwQJ - (@) July 14, 2017