Summary of consumer insights and consumer media profile of Kit Kat for Essay

Summary of consumer insights and consumer media profile of Kit Kat for china - Essay spokespersonIts economic growth can be regarded to be slow despite the constancy in its trends. The stability of headache growth in a country can be attributed to good international policies and relationships with early(a) foreign countries (Chow 211). It has expanded the boundary of its crease associates as well as partners. For instance, recently, the country has entered into several business deals with other foreign countries and multinational companies to widen its demand pool. However, its providence is on a slow ripening trend, an issue that is of great concern with others counter plating that the countrys economy would likely impertinence a deep fall if the issue is not reverted. Slow economic growth can be associated with inadequate advertising strategies. This work focuses on limitations as far as media business adverts are concerned. China imposes a lot of restrictions in the med ia business adverts. Such restrictions are meant to limit chances of consumers being misled by the economy sector. For instance, it does not allow the mentioning of certain foreign companies, medical institutions, among other elements in media adverts. Medical sector is meant to conduce a good portion to the general national economy, but inadequate medical adverts may baron the citizens to seek medical services from foreign medical facilities with comprehensive adverts. The country does not permit business adverts interrupting television dramas among other programs. Business adverts on televisions are considered among the best advertising platform as it targets coarse populations, and the advert is more likely to be viewed by legal age of people since more Chinese break away to watch TV dramas compared to other programs. China has got several cultural as well as companionable values that tend to limit media adverts. For instance, children below the age of 14 should not watch s everal adverts associated with intimate or even alcohol contents. Furthermore, children below the age of 14 should not be featured in such adverts. China is strict on the language used in the adverts. For instance, the country discourages adverts in other language other than its native Chinese which may not be understood by the majority of the foreigners (Joseph 177). All these limitations in media adverts tend to discourage consumers from purchasing Chinese and other foreign countries products. Customers tend to pullulate negative attitudes towards such products just because of the incompetency in the media adverts. Such limitations also tend to discourage multinational companies from investing in China due to low demand, which is attributed by inadequate or limited advertisement strategies (Kelley 43). China has lost major foreign business partners due to its restrictions on the use of language, materials or violence from foreign countries in the adverts of its products. Its lim itations in its media adverts could have negative effects on its economy but Chinese culture is greatly preserved. China realized that majority of children could be compelled to imitate the concepts or ideas portrayed in the adverts this would make them lose their originality which is a very vital component in any Chinese lives. let out 2 Consumer insight and media profile Several studies indicate that college age young adults form the largest proportion of chocolates, confect and biscuits among other noshs consumers in China and other countries as well. Kit Kat is a kind of snack that comprises of